My team was tasked with creating a campaign that spoke to all kinds of video creators—filmmakers, podcasters, vloggers, you name it. As creative director, I leaned into bold colors and distinctive casting to highlight each creator’s unique style. With a mix of dynamic montage, high-energy music, and strong design, our Webby-nominated Descript videos have racked up over a million views.
To reflect the show’s themes of self-image and sexuality, I pitched a visual concept rooted in a simple but silly idea: “let’s put you on some underwear packing.” This became the core metaphor driving the branding. I then photographed Eric and developed a sleek, cheeky packaging design that was equal parts thematic portrait and bold promotional tool, capturing both the vulnerability and outrageousness that define the show.
Inspired by home renovation shows, we combined a sharp DIY design aesthetic—encouraging viewers to make upgrades themselves—with custom music and sound design to create an engaging and approachable series. The result? A hit video series that’s now in its third season.
As creative director, I collaborated with design agency Cosma Schema and our VP of Creative to develop a new wordmark for Sandwich—one that preserved its playful spirit while remaining open-ended enough to reflect the brand’s diverse range of work. Four years later, I designed Sandwich’s motion logo for Sandwich+, its narrative filmmaking division. Our redesign was featured in Brand New’s Under Consideration.
As director and lead creative, I was tasked with developing an anthemic TV campaign that highlights Paychex’s reliability and presence in the workplace. To bring this to life, we used anamorphic lenses for a cinematic feel and designed a navy blue palette that stays true to Paychex’s longstanding brand identity.