Project 2Wistia “Fix My Setup”
Having recently launched a webinar platform, Wistia–the preeminent video platform for businesses–wanted to make a splash in the increasingly crowded video market with a branded series. I pitched and creative-directed Fix My Setup, a short-form series where our host transforms people’s webcam setups, improving everything from camera positioning to lighting and sound.
Inspired by home renovation shows, we combined a sharp DIY design aesthetic—encouraging viewers to make upgrades themselves—with custom music and sound design to create an engaging and approachable series. The result? A hit video series that’s now in its third season.
©MMXXVThanks for taking the time.I’m currently obsessed with Doechii’s Tiny Desk.