Project 4Rivian “Halloween 1994”
For Halloween, electric car maker Rivian went all out, launching three unique themes to transform the display and lights of its R1 vehicles. To get customers excited for spooky season, we took Rivian back to the ‘90s. The team asked, What if updating your car felt as thrilling as unboxing a new toy as a kid? The result: a high-energy, stylized spot that reimagines a car commercial with the playful, over-the-top flair of a classic toy ad. (Available upon request.)
©MMXXVThanks for taking the time.I’m currently obsessed with Doechii’s Tiny Desk.