Project 5Paychex “Simple” If you haven’t heard of Paychex, that means it’s doing its job. As one of the world’s leading benefits, HR, and payroll companies, Paychex operates seamlessly in the background, making sure businesses run smoothly so employees and employers don’t have to think twice about it.
As director and lead creative, I was tasked with developing an anthemic TV campaign that highlights Paychex’s reliability and presence in the workplace. To bring this to life, we used anamorphic lenses for a cinematic feel and designed a navy blue palette that stays true to Paychex’s longstanding brand identity.
©MMXXVThanks for taking the time.I’m currently obsessed with Doechii’s Tiny Desk.